Global Packaging Solutions Leader Cyklop Launches Rebranding Initiative To Align with Bold Commitment to Growth and Customer Satisfaction
HELMOND, Netherlands (March 19, 2025) – Cyklop, a leading global provider of comprehensive and environmentally sustainable packaging solutions, has launched a major rebranding campaign that represents its bold and innovative approach to growth and customer satisfaction. The company has introduced a new logo using the inviting, energizing colors of navy blue and bright orange.
This year, Cyklop will also introduce several new products and continuous improvement initiatives to ensure the efficient and reliable protection of goods and packages across several vertical industry sectors.
Established in 1912 in Germany and now headquartered in The Netherlands, Cyklop is recognized as a trusted partner that delivers innovative solutions to help its goods and packaging customers increase their profitability and reduce risks. Cyklop provides consulting services, sales and installation support, training, and ongoing service and support for its customers.
Cyklop’s product portfolio consists of machines and consumables used for the following applications:
- Coding and marking
- Case erecting and taping
- Stretch wrapping
- Strapping
- Bundling and binding
The company also manufactures ink on three continents.
“I am passionate about steering Cyklop to new heights and embodying our core principles. Rebranding represents the revitalization of our company and aligns with our commitment to growth and customer satisfaction. We are much more than a strapping company, and we are eager to serve our customers efficiently and effectively,” commented Roberto Salemme, chief executive officer for Cyklop.
Salemme was named CEO of Cyklop in September 2018 and since then, he has been responsible for expanding the company’s product portfolio and sales and service operations. Cyklop now serves customers in 27 countries. Through Salemme’s leadership, the company is continuing to pursue potential strategic alliance and acquisition partners to deliver services and solutions in more countries.
“Our Cyklop team is dedicated to providing superior customer service through collaboration and ingenuity. Our mission is to empower original equipment manufacturers (OEMs) and end-users to achieve operational excellence by providing innovative, comprehensive packaging solutions. We are committed to enhancing the efficiency, reliability, safety, and sustainability of our customers’ packaging and coding value chain. With Cyklop, our customers can trust they have a partner who is invested in their success. We are on their side and by their side every step of the way,” Salemme said.
He noted that Cyklop is equally committed to devising and maintaining sustainability initiatives that focus on reducing energy usage and reusing and recycling plastics and paper.
“By integrating sustainability practices into our operations, we empower our customers to minimize material usage, waste, and costs and to embrace environmentally friendly practices by offering recycled and recyclable consumables,” Salemme said.
On Your Side. By Your Side.TM
Marc Berger, Cyklop’s chief marketing officer, explained how the Cyklop brand is much more than a new logo and colors.
“Refreshing our visual identity was not simply a design effort. It was us looking at who we are, what we stand for, and more importantly, what we mean to our customers. The answer to that, in short, is that we are On Your Side. By Your Side. It means that we are in this for the success of our customers. From consultation, installation, and long-term technical support, our goals are based in service to our customers’ goals,” Berger said.
Berger continued, “We kept Cyklop blue as our main color and introduced the color orange. Orange represents warmth, energy and brings a sense of safety and security. We also introduced a symbol that represents the structure of a box or pallet, as well as the letter ‘C’.”
About Cyklop
Cyklop is a global leader in comprehensive packaging and coding solutions that is committed to ensuring the efficient and reliable protection of goods and packages across many industries. Established in 1912 and headquartered in The Netherlands, Cyklop is recognized as a trusted partner that delivers innovative solutions to help customers increase profitability and reduce risks. The company employs more than 1,200 people in 27 countries.
Cyklop’s product portfolio consists of machines for coding and marking, case erecting and taping, bundling, wrapping, and strapping. In addition to equipment, are the corresponding consumables including ink manufacturing happening on three continents. With more than 600 patents, 30 in the last two years, and numerous international certifications, Cyklop continues to lead the way in research, development, and environmentally conscious innovation.
Cyklop is deeply committed to sustainability initiatives that focus on reducing energy usage and reusing and recycling plastics. By integrating sustainability practices into its operations, Cyklop empowers its customers to minimize material usage and embrace eco-friendly practices.
Media Contacts:
Laura Pennino, Senior PR Consultant for Cyklop
+1 (713) 419-1776 US Central Time Zone | lp@penninoandpartners.com
MaKlay Simon, PR Consultant for Cyklop
+1 (325) 262-1862 US Central Time Zone | maklay@penninoandpartners.com
“On Your Side. By Your Side.” is a trademark of Cyklop.
